Around the Town with Mayor Steve: The Unveiling of a New Logo and Branding Campaign

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Mayor & Council |

Last week brought a change to the City of Oak Creek with the unveiling of a new logo and branding campaign. I had the honor of helping with the release with employees, city officials, business leaders, and citizens as our marketing firm Savage Solutions officially released the new logo. As you can see from our website, we’ve begun the process of changing over from the old logo to the new. Look for more changes in the next few months as we update our signage across the city.

This new logo sets the tone for what’s to come, from Drexel Town Square, to Oakview Business Park, to our lakefront project. Each of these projects represent a key component of our long range development master plan, bringing exciting new businesses, a new city hall and library, and a cutting edge public square, which when completed, will be unrivaled in southeastern Wisconsin.

Many of you may notice that my weekly message is now called “Around the town with Mayor Steve.” This is another part of the change you’ll begin to see as we also roll out our newly designed city website in the coming weeks. One component of this rebranding is the focus on “my Oak Creek,” stories told from the point of view of residents and local business leaders as to why they think Oak Creek is the perfect place to live, raise a family, or do business. These stories will be one of the exciting new features on the website, and will convey the strength of our tremendous community. These will be released once a month, beginning in late May or early June.

I’m excited to announce that Phase 2 of the Oak Creek High School’s “Diversity Garden” is underway, and is scheduled to be installed in early May. Local organizations including the Oak Creek Lions, the Oak Creek Kiwanis Club, and the Sikh Temple of Wisconsin have donated funds for the garden. If you would like to contribute to this important project, send a donation of any size, to Oak Creek High School, Attn: Dave Liccione, 340 E. Puetz, Oak Creek, WI 53154. Checks should be made out to Oak Creek High School, with “diversity garden” in the memo section. All funds will be used for the purchase of flowers and materials to be included in the planting of the garden, and future expansion of the project in and around the high school. My vision is to spread this project out across the city as part of a new garden district, adding colorful plantings to public areas, and brightening the look and feel of our city.

Spring is eventually going to arrive, get ready for some color!

Mayor Steve