2
ORDINANCE NO. 2346
BY: ________________________________
AN ORDINANCE TO CREATE SECTIONS 17.0329, 17.0330, 17.0331,
17.0332, AND 17.0333 OF THE MUNICIPAL CODE REGARDING
SOUTH 27TH STREET OVERLAY ZONING DISTRICTS
The Common Council of the City of Oak Creek does hereby ordain as follows:
SECTION 1: Section 17.0329, Section 17.0330, Section 17.0331, Section 17.0332, and Section 17.0333 of the Municipal Code is hereby created to read as follows:
SECTION 17.0329 GENERAL 27TH STREET OVERLAY DISTRICTS DESIGN STANDARDS.
Coordinated efforts between the City of Oak Creek and the City of Franklin have resulted in the creation of four overlay districts along the 27th Street corridor within Oak Creek. The intent of the 27th Street overlay districts is to allow current permitted uses to maintain their permitted use standing while planning for coordinated development or redevelopment along the 27th Street corridor. Whether the current use is permitted or special use, does not change based on the overlay district zoning until the specific use changes. At that time the new overlay district zoning and design standards come in effect.
The intent of the design standards is to provide creative ideas, stimulate forward thinking, promote quality design, and preserve designated woodlands and wetlands as well as ensure that the construction of buildings, facilities, and properties are compatible with their surroundings, are attractive, and enhance the corridor and building design and development standards established by the City of Oak Creek. These design standards shall apply to Sec. 17.0330 Regional Retail Overlay District, Sec. 17.0331 Mixed-Use / Office / Urban Village Overlay District, Sec. 17.0332 Mixed-Use Neighborhood Overlay District, and Sec. 17.0333 Mixed-Use Office Overlay District and as shown on the Official Zoning Map.
(a) General Design Guidelines
1. Establish and improve the visual character of the 27th Street corridor to reflect its role as one of the most prominent entrances and gateways in the cities of Franklin and Oak Creek and Milwaukee County, and to establish a unique, quality identity for this important corridor.
2. Enhance the destination and market appeal of the corridor.
3. Design a visually pleasing, safe, and socially stimulating business district and destination for Franklin, Oak Creek and southern Milwaukee County.
4. Facilitate well-planned, coordinated, quality private development along and across the corridor.
5. Ensure that public streets, buildings, infrastructure, and open spaces set a high standard for a quality physical environment throughout the corridor.
6. Enhance the quality of the pedestrian experience along the corridor by providing a pleasant experience for business patrons, employees, and residents.
7. Enhance economic investment for business and property owners.
8. Protect and conserve neighborhood character, and establish safe, convenient and attractive linkages between neighborhoods and shopping and employment areas.
9. Encourage flexible and individual creativity rather than uniformity.
10. Promote community awareness of the physical environment.
11. Preserve and protect environmentally sensitive areas including woodlands and wetlands.
(b) Design Principles
1. Land Use
a. Development must provide a mix of uses that encourage pedestrian activity, respect the natural topography and express the street’s cultural identity. Fostering a mix of retail, restaurants, offices, service businesses, light industry, residential, civic / institutional uses, and public open spaces is encouraged.
2. Buildings
a. Buildings must be, or appear to be at least two stories in height to give scale to the street. Buildings are located closer to the street to create a sense of enclosure for the public sidewalk. Building setbacks provide space for amenities that enhance pedestrian activity along the street.
3. Parking
a. Parking lots must be primarily located on the sides and rears of buildings and are shared by two or more businesses. Large parking areas contain significant landscape islands with clear pedestrian walkways.
4. Streets
a. Streets within developments must be designed to accommodate efficient traffic flow and multiple transportation choices including automobiles, bicycles, buses, and possible other mass transit options.
5. Walkability
a. Sidewalks / terrace areas within developments must be a minimum of ten (10) feet wide with a six (6) foot unobstructed sidewalk zone and minimum four (4) foot wide terrace next to the public street. Street furnishings are provided in the terrace to enhance the pedestrian character and use of the street including pedestrian scale lighting, benches, bicycle racks, information kiosks, etc. Crosswalks are clearly marked and include pedestrian refuge islands for safe pedestrian and bicycle crossings.
6. Landscaping
a. Street trees must be provided to shade the sidewalk, provide a sense of enclosure for the street, and visually unify the blockface.
(c) Design Standards
The following general design standards provide overarching design principles that area common to all new construction and renovation projects along the 27th Street corridor. These standards fit into four (4) functional categories: blockface design, building design, site design, and streetscape design
1. Blockface Design
The buildings and sites along 27th Street are not isolated structures. The placement and appearance of the buildings, sites, and signs contribute to the character of the entire block and ultimately to the character of the street. A blockface is one side of a street block. Because 27th Street runs north and south, the blockface along the street area oriented either east or west. When the buildings along a street block are closely spaced or contiguous, the blockface becomes a cohesive vertical element or “street wall”. The opposing blockfaces along the street create a series of relatively parallel street walls that – to varying degrees – enclose the public streetscape and create outdoor, linear “rooms”.
a. The general guidelines for how private property owners can improve the blockface design include:
1) Coordinate building and site designs with adjoining properties.
2) Promote shared driveways and parking.
3) Use landscaping and furnishings to enhance the public sidewalk.
4) Consider infill development and landscaping to create a continuous blockface.
b. Circulation and Access
1) The internal transportation network for new developments or redevelopment of existing properties shall be designed to accommodate all modes of transportation and incorporate a network of interconnecting streets and blocks with respect to the natural landscape. The internal transportation network shall provide alternate routes to every destination, distributing automobile traffic and shortening walking distances.
2) Commercial buildings shall incorporate pedestrian walkways and open spaces and encourage safe movement through their site and to the surrounding area. Such walkways shall be connected with public streets in an engaging and identifiable manner and conflicts between pedestrians and vehicles shall be minimized, to the extent possible.
3) Development that maximizes the opportunity to preserve and access adjacent natural and scenic areas including Falk Park, the Root River Corridor, and the Oak Creek Corridor is expected.
4) Loading docks and other service requirements shall be placed at the rear of buildings and accessed from service driveways. Pedestrian areas and customer parking areas shall be separated from these areas.
2. Building Design
The design of buildings is a key part of shaping a positive and attractive character for the 27th Street corridor. New buildings and renovation of existing buildings shall enliven the public streetscape, complement the character of adjacent buildings, and provide inviting entrances to pedestrians. Building designs shall be sustainable, as well. “Green” architecture, which uses water, energy, and other natural resources more efficiently, is encouraged.
a. General design parameters for building design include:
1) Create buildings with details and proportions that are scaled to the pedestrian.
2) Complement scale and character of adjacent buildings.
3) Encourage mixed-use buildings.
4) Create inviting entrances.
5) Maximize storefront transparency.
6) Design all sides of the building visible to the public.
7) Encourage franchises to respect the character of the street.
8) Employ sustainable design practices.
9) Provide details that express the corridor’s character and identity.
b. The building character and design standards:
1) Multi-story buildings with quality architectural design shall be located on prominent sites, such as key intersections, corners, terminations of street vistas, and on high points to serve as landmarks.
2) Exterior materials shall be durable, high-quality materials, true to form (such as stone below wood rather than the opposite), and appropriate for external use.
3) Brick, stone and terra-cotta are shall be the primary materials for new buildings or additions.
4) The use of false brick or other “faux” sidings is not permitted.
5) Painting of natural brick and stone is not permitted.
6) Color choice shall complement the style and materials for the building’s façade and provide a pleasing relationship with adjoining buildings.
7) Trash, service, and mechanical areas shall be entirely screened from view and located on the side or rear of properties.
8) All visible sides of the building shall be designed with details that complement the front façade. Side façades that are visible form the public street shall receive equal design attention.
9) Building massing that creates modulation and articulation is encouraged.
10) Multi-story buildings that allow for a mix of retail, office, or residential uses are encouraged.
c. Building details
1) Building design standards less than 20,000 square feet (excluding single and two family residential).
a. Building Materials and Colors
(i) Façades shall be varied and articulated to provide visual interest to pedestrians. Within larger projects, variations in façades, floor levels, architectural features, and exterior finishes shall create the appearance of several smaller buildings.
(ii) Masonry, stone, stucco, and wood shall be used on the exterior to convey an impression of durability. Metal is not allowed as the primary exterior building material, but it may be used for accents including awnings.
(iii) Where masonry is used for exterior finish, decorative patterns shall be incorporated. Ex. multicolored masonry units such as brick, stone, or cast stone, in layered or geometric patterns, or split-faced concrete block to simulate a rusticated stone-type construction.
(iv) Wood siding shall be bevel, shingle siding, or channel siding and not be applied in a diagonal or herringbone pattern.
(v) Building façade colors shall be non-reflective, subtle, neutral, or earth tone. Building trim and architectural accent elements may feature brighter colors, but such colors shall be muted, not metallic, not fluorescent, and not specific to particular uses or tenants. Standard corporate and trademark colors shall be permitted only on a sign face and copy areas.
b. Roof Materials, Parapets, and Roof Pitch
(i) Pitched roof structures shall have a minimum roof pitch of 6/12.
(ii) Flat roofs are permitted with detailed stepped parapets or detailed brick coursing.
(iii) Parapet corners shall be stepped or designed to emphasize the center or primary entrances(s), unless the primary entrance is at the corner of the building.
(iv) Visible sloped roofs shall be neutral in color, such as gray, black, or dark brown.
(v) Visible roof materials shall be wood or architectural grade composition shingle or sheet metal with standing or batten seam.
(vi) All roof and wall-mounted mechanical, electrical, communications, and service equipment, including satellite dishes and vent pipes, shall be screened from public view by parapets, walls, or by other approved means.
c. Building Façades
(i) Decorative devices, such as molding, entablature, and friezes, are encouraged at the roofline. Where such ornamentation is present in the form of a linear molding or board, the band shall be at least eight inches wide.
(ii) Buildings shall incorporate features such as arcades, roofs, porches, alcoves, porticoes, and awnings to protect pedestrians from the rain and sun. Awnings and entrances may be designed to be shared between two structures.
(iii) For buildings designed to house retail, service, or office businesses, traditional storefront elements are required. These elements include:
· Front and side building walls placed as close as permitted to property lines.
· Clearly delineated upper and lower façades.
· A lower façade dominated by large display windows and a recessed entry or entries.
· Smaller, regularly spaced windows in the upper floor.
· Decorative trims, such as window hoods, surrounding upper floor windows.
· A decorative cornice near the top of the façade.
d. Change in Relief of Building
(i) Buildings shall include changes in relief on ten percent of their primary façade. Relief changes include cornices, bases, fenestration, fluted masonry, or other treatment for pedestrian interest and scale.
e. Windows
(i) Windows that allow views to the interior activity or display areas are required. Windows shall include sills at the bottom and pediments at the top. Glass curtain walls, reflective glass, and painted or darkly tinted glass shall not be used.
(ii) Ground floor window standards.
· All new buildings shall provide ground floor windows.
· Required window areas shall be wider windows that allow views into working areas or lobbies, pedestrian entrances, or display windows.
· Required windows shall have a sill no more than four feet above grade. Where interior floor levels prohibit such placement, the sill shall be raised to allow it to be no more than two feet above the finished floor level, up to a maximum sill height of six feet above grade.
· Darkly tinted windows and mirrored windows that block two-way visibility are prohibited as ground floor windows along street façades.
· The primary façade of each building, or for corner buildings each of the two façades, shall contain at least twenty (20) percent of the ground floor wall area in display areas, windows, or doorways. Blank walls are prohibited.
· Ground floor windows are also required on façades facing any public parking lot. The minimum requirement is sixteen (16) square feet per story, or six (6) percent of the façade, whichever is greater.
(iii) Upper floor window standards
· Glass area dimensions shall not exceed 5’ X 7’. (The longest dimension may be taken either horizontally or vertically).
· Windows shall have trim or molding at least two inches wide around their perimeters.
f. Pedestrian Accessibility
(i) Buildings shall maintain and / or enhance the pedestrian scale.
(ii) Building entries shall comply with the accessibility requirements of the applicable state and federal codes.
(iii) Special attention shall be given to designing a primary building entrance that is both attractive and functional.
(iv) Buildings located at the intersection of two streets shall utilize a corner entrance to the building unless this is deemed by the Plan Commission to be impractical.
(v) Pedestrian environment may be enhanced by street furniture, landscaping, awnings, and movable planters of seasonal flowers.
2) Building detail for buildings more than 20,000 square feet
a. Building Materials
(i) Building materials shall be unified throughout the building, and shall complement other buildings in the vicinity.
(ii) Exterior building materials shall be of high and comparable aesthetic quality on all sides.
(iii) Building materials such as glass, brick, decorative concrete block, or stucco shall be used.
(iv) Decorative architectural metal with concealed fasteners may be approved if sensitively incorporated into the overall design of the building.
b. Building Design
(i) The building exterior shall be unified in design throughout the structure, and shall complement other building in the vicinity.
(ii) The building shall employ varying building setbacks, height, roof treatments, door and window opening, and other structural and decorative elements.
(iii) A minimum of twenty (20) percent of all of the combined façades of the structure shall employ actual façade protrusions or recesses.
(iv) A minimum of twenty (20) percent of all of the combined linear roof eave or parapet lines of the structure shall employ differences in height, with such differences being six (6) feet or more as measured eave to eave or parapet to parapet for buildings over fifty thousand (50,000) square feet.
(v) Roofs with particular slopes may be required by the City to complement existing buildings or otherwise establish a particular aesthetic objective.
(vi) Ground floor façades that face and are on properties that are in any part within one hundred (100) feet of public streets shall have arcades, display windows, entry areas, awnings, or other such features along no less than fifty (50) percent of their horizontal length.
c. Building Entrances
(i) Public building entryways shall be clearly defined and highly visible on the building’s exterior design, and shall be emphasized by on-site traffic flow patterns.
(ii) Two (2) or more of the following design features shall be incorporated into all public building entryways:
· canopies or porticos
· overhangs
· projections
· arcades
· peaked roof forms
· arches
· outdoor patios
· display windows
· distinct architectural details
(iii) All sides of the building that directly face or abut a public street or public parking area shall have at least one public entrance, except that the City shall no require building entrances on more than two (2) sides of any building
d. Building color
(i) Building façade colors shall be non-reflective, subtle, neutral, or earth tone.
(ii) The use of high intensity colors, metallic colors, black, or fluorescent colors on façades shall be prohibited.
(iii) Building trim and architectural accent elements may feature brighter colors, but such colors shall be muted, not metallic, not fluorescent, and not specific to particular uses or tenants.
(iv) Standard corporate and trademark colors shall be permitted only on sign face and copy areas.
e. Building location
(i) Where buildings are proposed to be distant from a public street, the overall development design shall include smaller buildings on pads or outlots closer to the street.
f. Screening
(i) Mechanical equipment, refuse containers and any permitted outdoor storage shall be fully concealed from on-site and off-site ground level views, with materials identical to those used on the building exterior.
(ii) Loading docks shall be completely screened from surrounding roads and properties. Said screening may be accomplished through loading areas internal to buildings, screen walls which match the building exterior in materials and design, fully opaque landscaping at time of planting, or combinations of the above.
(iii) Gates and fencing may be used for security and access, but not for screening, and shall be of high aesthetic quality.
g. Traffic impact
(i) All projects that include buildings over twenty thousand (20,000) square feet shall have direct access to an arterial or collector street, or shall dedicate public roads that have direct access to a public street.
(ii) Vehicle access shall be designed to accommodate peak on-site traffic volumes without disrupting traffic on public streets or impairing pedestrian safety through parking lot design and capacity; access drive entry throat length, width, design, location, and number; and traffic control devices; and sidewalks.
(iii) The site design shall provide direct connections to adjacent land uses if required by the City.
(iv) Prior to development approval, the applicant’s traffic engineer shall complete and present a traffic impact analysis following WiDOT guidelines. Where the project will cause off-site public roads, intersections, or interchanges to function below level of service C, as defined by the Institute of Transportation Engineers, the City may deny the application, require a size reduction in the proposed development, or require that the developer construct and / or pay for required off-site improvements.
3. Site Design
Site design refers to the physical arrangement of buildings, walkways, parking lots, landscaping, and other elements on a property. The placement of these elements of the site will contribute to the functional and aesthetic character of the site and the entire 27th Street corridor. For example, sites with large front parking areas or large setbacks generally contribute little to the aesthetic quality or walkability of 27th Street. Site development that places well-designed buildings closer to the street will strengthen the character and spatial enclosure of the street.
a. The general guidelines for how private property owners shall improve their sites include:
1) Locate buildings close to the street.
2) Connect entrances with public sidewalks.
3) Avoid parking in front yards.
4) Provide attractive landscaping/outdoor spaces.
5) Utilize woodlands and wetlands as functional open spaces.
6) Complement the public ‘streetscape’.
7) Locating and screening trash and utility areas away from the street.
8) Promote crime prevention through environmental design.
9) Employ sustainable design practices
b. Parking
1) Parking lots shall be landscaped around the perimeter to screen the view from public streets.
2) Parking lots shall include landscape islands to break up large surface areas. A common standard is a nine (9) foot landscape island for every linear row of ten (10) to fifteen (15) parking spaces.
3) Parking for new buildings shall be primarily located at the rear and on the sides of the building for buildings fronting 27th Street. If parking in front can not be avoided, landscaping shall be provided between the parking area and the public street. For existing properties, where the site permits, parking in the front shall be relocated to the side and rear of the building as properties redevelop.
4) For properties such as gas stations – where front parking cannot be removed – walkways, landscaping, architectural features, and lighting shall be provided to make these areas more attractive and inviting. Decorative fences, walls, and / or landscaped edges shall screen front parking areas from the public sidewalk. Screening shall not exceed forty-two (42) inches in height.
5) Large parking areas shall include walkways to allow safe pedestrian access to the building entrance and connect the site to adjacent streets and properties. Pedestrian walkways shall be designed with amenities such as special paving treatments (colored paver blocks or textured concrete), lighting, and furnishings to create a pedestrian friendly character.
6) Parking lots shall be connected with adjoining lots where practical.
c. Landscaping, Lighting, and Site Furnishings
1) All landscaping standards in the City of Oak Creek Zoning Code Section. 17.1010 shall be upheld in all 27th Street corridor overlay districts.
2) Lighting styles and fixtures shall complement the architectural design and coordinate with lighting in the larger development or on adjacent properties.
3) Light fixtures shall have a cut-off or beveled prism light that directs lighting toward the ground to minimize off-site impacts. Higher lighting levels shall be provided for pedestrian use areas. Low-level building and landscape accent lighting is encouraged, where appropriate.
4) Lighting and site furnishings (benches, trash receptacles, bicycle racks, etc.) shall be designed to complement the character of the building, and provide an attractive and strong relationship with adjoining properties and the public sidewalk.
5) Bicycle storage facilities shall be located near the building entrance.
6) Screen fences and / or landscaped buffers shall be provided at property edges, particularly where commercial and light industrial properties adjoin residential properties.
7) New streets as proposed as part of new developments shall provide “pedestrian friendly” streetscapes with on-street parking.
d. Environment
1) All environmentally sensitive areas such as wetlands and woodlands as designated by the City Engineer shall remain uninterrupted.
2) All primary and secondary environmental corridors and isolated natural areas as recorded by the Southeastern Wisconsin Regional Planning Commission shall remain uninterrupted.
3) Development shall not negatively impact any environmentally sensitive areas.
e. Signage
Building signage shall fit with and enhance the character of a building and the overall environment of the 27th Street corridor. The 27th Street area shall be designated a special signage district to ensure well-designed and cohesive signage in the gateway corridor into the cities of Oak Creek and Franklin and Milwaukee County.
1) Preferred sign types include signs integrated into the design of the building, along a sign band, window signs, awning signs, projecting signs, and monument signs of six (6) to eight (8) feet in height.
2) Natural landscaping features shall be used in conjunction with monument signs.
3) Signs shall be simple and easy to read and include street names and addresses prominently.
4) Sign colors shall relate to and complement the primary colors of the building façade.
5) Sign design and placement shall fit the character of the building and not obscure architectural details.
6) Signage shall be centered within the prescribed signage area of the building.
7) Large pylon or post mounted box signs are prohibited on 27th Street.
8) Plastic, internally illuminated signs are not allowed.
9) Window signs shall not exceed fifty (50) percent of the total window area.
10) Billboards or signs on roofs, dormers, and balconies are not allowed.
11) Signs affixed to the exterior of a building shall be architecturally compatible with the style, composition, materials, colors, and detail s of the building, as well as with other signs used on the building or its vicinity.
4. Streetscape Design
The 27th Street / State Highway 41 corridor has long served as an auto-oriented commercial district and a major arterial street that historically provided a direct truck route between Milwaukee and Chicago. Public input during the 27th Street Corridor Planning process has identified the need to create a high-quality urban atmosphere for the 27th Street corridor. The following are standards for public street improvements to accomplish this goal.
a. The general design standards for public street improvements include:
1) Establish gateways and districts.
2) Accommodate multiple transportation modes (e.g., transit, autos, pedestrians, bicyclists).
3) Create and enhance pedestrian safety and comfort (e.g., crosswalks, lighting).
4) Visually ‘unify’ the streetscape (lighting, street trees, and street furniture).
5) Reduce visual ‘clutter’ (private signage and overhead utilities).
b. These standards are divided into four (4) parts:
1) Street Design
a. Sidewalks
(i) Sidewalks shall be provided along South 27th Street in areas not served by the proposed multi-use trail system.
(ii) All sidewalks shall be a minimum of six (6) feet wide, and include a minimum eight (8) foot wide landscaped terrace area.
b. Crosswalks
(i) Clearly define crosswalk areas on 27th Street with reflective paint or specialty pavement such as colored concrete, or other DOT / City approved materials. Pavements shall meet ADA standards to allow for the ease of travel by persons with disabilities. Install handicap accessible curb ramps at all crosswalks.
(ii) Provide refuge islands at all crosswalk locations that are wide enough for pedestrians and bicyclists.
(iii) Provide pedestrian activated crossing lights, (countdown pedestrian walk lights) at key signalized intersections.
c. Medians
(i) The nose of the median shall fully enclose the crosswalk and be wide enough to allow safe refuge for multiple pedestrians and bicyclists.
(ii) Provide landscaping, lighting, and banners.
(iii) Sections of medians that are too narrow for landscaping shall be paved with special colored paving in lieu of plain concrete to visually break up the wide expanse of pavement and add character to the area.
(iv) Explore having businesses, or business association, fund special median landscape treatments.
d. Bicycle Circulation
(i) Establish a continuous bicycle system on both sides of 27th Street through eight to ten foot wide off-street multi-use paths within the right-of-way.
e. Stormwater Design
(i) As 27th Street is reconstructed, the storm sewer system shall be designed to allow for stormwater infiltration and sediment collection.
(ii) Open spaces along public right-of-ways shall be considered as locations for rain gardens to facilitate stormwater infiltration.
2) Streetscape Design
a. Streetscape improvements shall be located in the terrace zone of the sidewalk and the median.
b. Lighting
(i) New roadway lighting shall be selected to provide a unique identity for 27th Street. Lighting fixtures shall be directed toward the ground and not toward the sky.
(ii) Existing and new roadway lighting shall accommodate banners, hanging floral baskets and holiday decorations that will improve the visual character and identity of the street.
c. Street Trees and Landscaping
(i) Street trees for 27th Street shall be selected to provide visual interest and seasonal variety in compliance with WISDOT standards. Street trees shall have the same characteristics of both sides of the street in a given block.
(ii) Provide low maintenance, perennial plantings in the medians. Higher maintenance plantings can be provided if individuals or groups take responsibility for contracting out annual planting and maintenance.
d. Street Furniture and Amenities
(i) Street furniture and amenities shall be provided in higher pedestrian use areas and present a uniform design that complements the desired theme and identity for 27th Street.
3) Gateways and Entrances
a. All entrances shall be designed to improve the visual character and identity of 27th Street.
b. The design of key entrances shall present a coordinated identity and theme for 27th Street. The theme, colors, and design of entrance features and signage shall be coordinated with other design features such as lighting, furnishings, and street banners. Entrance features and signage shall be located to avoid clutter and confusion with other signage.
c. The 27th Street Corridor Land Use Plan recommends a full highway interchange at the intersection of 27th Street and I-94. Special landscaping, architectural, or public improvements shall be used at this interchange to identify this as an important community gateway.
d. All intersections shall be beautified with landscaping and signage features that are scaled and proportioned to respond to both the pedestrian and vehicular travelers.
e. Neighborhood entrance signs or smaller business district signs shall e located in open spaces along the street. Easements on private property may be needed to locate these signs.
4) Wayfinding
a. A coordinated wayfinding system shall be designed that directs visitors to the many public destinations located along and around 27th Street, and in both communities, such as the medical centers, the airport, park and ride facilities, parks, libraries, community centers, etc.
b. Wayfinding signage shall be located in the terrace or median.
5) Regulatory Signage
a. Opportunities to reduce the number of regulatory signs shall be evaluated to limit signage clutter and improve the visual character of the street while maintaining safety standards.
b. Maximize opportunities to place multiple signs on each sign pole.
c. Locate signs in sidewalk terrace areas, wherever possible. Limit the number of signs in the median.
d. Inventory existing regulatory signage to identify and eliminate potential duplications.
Consider use of electronic readerboard signage as a supplement or replacement of regulatory signage along the corridor.
27TH STREET OVERLAY DISTRICTS
SECTION 17.0330 RRO Regional Retail Overlay District
The Regional Retail Overlay District is intended to over time, establish a focal point to the 27th Street corridor by permitting a mesh of both large and small retail along with residential uses. The large retailers shall be the anchors, along with high density residential, and complementary uses or smaller retail, acting as a buffer. The design standards of Section 17.0329 shall apply to the Regional Retail Overlay District.
(a) Permitted Uses: The following are permitted uses, provided that there is no outdoor storage of merchandise:
1. Antique and collectors stores
2. Appliance stores.
3. Art galleries
4. Art supply stores
5. Automotive parts and accessories without installation.
6. Bakeries where not more than fifty (50) percent of the gross floor area is devoted to the processing of bakery goods; and not employing more than five (5) persons at any one time.
7. Banks, savings and loan associations and other financial institutions.
8. Barber shops.
9. Beauty shops.
10. Book or stationary stores.
11. Building supply stores; excluding lumber yards.
12. Business offices.
13. Camera and photographic supply stores.
14. Clothing stores.
15. Confectioneries and ice cream stores.
16. Catering services.
17. Coin and philatelic stores.
18. Confectioneries and ice cream stores.
19. Currency exchanges.
20. Convenience food store.
21. Delicatessens.
22. Department stores.
23. Dog obedience training facilities when conducted entirely within and enclosed structure.
24. Drug stores.
25. Florists.
26. Electronic equipment sales, service, and repair.
27. Equipment rental with only inside storage facilities.
28. Essential services.
29. Fish markets.
30. Fruit stores.
31. Funeral homes.
32. Furniture stores.
33. Furriers and fur apparel.
34. Garden centers.
35. Grocery stores.
36. Gift stores.
37. Hardware stores.
38. Hotels and motels.
39. Hobby and craft shops.
40. Interior decorators.
41. Indoor tennis and racquetball courts, physical fitness centers and health clubs.
42. Insurance sales offices.
43. Janitorial supplies and services.
44. Jewelry stores.
45. Medical and dental clinics.
46. Mail order service stores.
47. Messenger services.
48. Laundries and dry cleaners, not employing more than five (5) persons on any one work-shift.
49. Law offices.
50. Liquor stores.
51. Meat markets
52. Multifamily residential.
53. Music stores.
54. Neighborhood food store.
55. Newspaper and magazine stores.
56. Office supplies and business machine stores.
57. Optical stores.
58. Pet stores and pet grooming.
59. Paint, glass, and wallpaper stores.
60. Public utility offices.
61. Photography and art studios.
62. Physical fitness centers.
63. Printing services, limited to no more than 2,000 square feet of floor area.
64. Plumbing and heating supplies.
65. Real estate sales offices.
66. Restaurants, including drive-in restaurants.
67. Radio and television broadcast or recording studios, not including transmitting towers.
68. Restaurants, except drive-in restaurants. No live entertainment other than music or dancing shall be permitted.
69. Self service laundry and dry-cleaning establishments.
70. Shoe stores and leather goods stores.
71. Soda fountains and ice cream stores.
72. Sporting goods stores.
73. Stockbrokers and securities dealers.
74. Theaters and other amusement places.
75. Taverns and cocktail lounges.
76. Testing laboratories.
77. Tailor or dressmaking shops.
78. Tobacco stores.
79. Travel agency.
80. Upholstering
81. Utility offices.
82. Variety stores.
83. Video tape sales and rental.
84. Vegetable stores.
(b) Permitted Accessory Uses:
1. Garages used for storage of vehicles used in conjunction with the operation of the business.
2. Off-street parking and loading areas
3. Residential quarters
4. Ground-mounted and building-mounted earth station dish and terrestrial antennas.
5. Solar collectors attached to the principal structure
(c) Conditional Uses:
1. Animal hospitals.
2. Automotive, motorcycle, recreation vehicles, marine, and aircraft sales and service.
3. Car washes.
4. Contractor’s offices and shops, provided that there shall be no outdoor storage of equipment and materials.
5. Gasoline service stations provided that all gas pumps are set back at least twenty-five (25) feet from the street right-of-way and are not closer than twenty-five (25) feet to a side or rear lot line. Service stations canopies shall be located not closer than twenty (20) feet to a street right-of-way or side or rear lot line.
6. Lumber yards, millwork, sawmills, and planing mills.
7. Radio and television transmission towers, receiving towers, relay and microwave towers, and broadcast studios.
(d) Lot Area and Width: No lots shall be created less than 2 acres in size and shall be not less than 150 feet in width.
(e) Building Height and Area:
1. Buildings greater than 25,000 square feet shall be at least two (2) stories in height. No accessory building shall exceed seventeen (17) feet in height.
2. Buildings greater than 60,000 square feet shall require a special use permit.
(f) Setback and Yards:
1. There shall be minimum front setback of fifty (50) feet from the right-of-way of all streets.
2. There shall be a side setback on each side of all principal buildings of not less than twenty (20) feet.
3. There shall be a rear setback of not less than thirty (30) feet.
4. Accessory buildings shall be located not less than five (5) feet from a side or rear lot line; except if it abuts a residential district, the setback provided shall be at least what the appropriate side or rear setback for a principal building would be in the adjoining residential district. However, in no case shall it be less than ten (10) feet
(g) Design Standards:
1. If the commercial development consists of a mix of structures of different sizes, larger buildings shall be located behind smaller structures.
2. Sidewalks and tree planting along the front of small commercial buildings shall be provided as they promote pedestrian activities and help define the streetscape.
3. Building wall offsets, including projections, recesses, and changes in floor level, shall be used to add architectural interest and variety.
4. Buildings on corners that have at least two (2) façades exposed to public streets shall be considered significant structures. These buildings shall be designated with additional height and architectural detail, such as corner towers to reinforce their location.
5. Human scale environments shall be created by building massing and form, as well as the use of architectural elements such as canopies, walkways, street-level display windows, lighting, and a variety of building materials. Site design features around the building shall further reinforce human scale.
6. The design of fast-food restaurants, convenience stores, and other auto-oriented, stand-alone businesses shall include safe access for pedestrians and other modes of traffic.
7. Service, entertainment, and retail businesses shall be designed in conjunction with larger developments for purposes of providing services to nearby residents and businesses and improving the function and variety of the overall business district.
8. Corporate or franchise design elements and colors shall be incorporated only as secondary elements to the overall façade design or development and not as the dominant element. It is expected that franchise themes and colors will be altered to suit the development of the larger site and reflect the natural and cultural identity of the corridor.
9. Internal pedestrian circulation routes through multiple properties shall be clearly defined through the use of special paving treatments, landscaping and lighting
10. Parking areas, whenever possible shall be linked to provide internal traffic circulation. Interconnected lighted walkways shall be provided to safely connect parking lots with building entrances.
11. Neighborhood retail centers shall be located at the major entrances to neighborhoods, primarily along 27th Street to provide a buffer between the highway and adjacent residential developments.
SECTION 17.0331 UVO Mixed-Use / Office / Urban Village Overlay District
The Mixed-Use / Office / Urban Village District (Subarea) is intended to provide office uses nearest to 27th Street (Northwestern Mutual Campus) with retail and service oriented uses, high-density residential uses, and open space (Falk Park) along the 27th Street corridor. The Urban Village is intended to discourage automobile use while promoting high quality, interactive neighborhoods. The design standards of Section 17.0329 shall apply to the Mixed-Use Office / Urban Village Overlay District.
(a) Permitted Uses: The following are permitted uses, provided that there is no outdoor storage of merchandise:
(1) Antique and collectors stores
(2) Art galleries
(3) Art supply stores
(4) Automotive parts and accessories without installation.
(5) Bakeries where not more than fifty (50) percent of the gross floor area is devoted to the processing of bakery goods; and not employing more than five (5) persons at any one time.
(6) Banks, savings and loan associations and other financial institutions.
(7) Barber shops.
(8) Beauty shops.
(9) Book or stationary stores.
(10) Business offices.
(11) Camera and photographic supply stores.
(12) Clothing stores.
(13) Confectioneries and ice cream stores.
(14) Catering services
(15) Coin and philatelic stores
(16) Confectioneries and ice cream stores.
(17) Currency exchanges.
(18) Convenience food store.
(19) Delicatessens.
(20) Department stores.
(21) Dog obedience training facilities when conducted entirely within and enclosed structure.
(22) Drug stores.
(23) Florists.
(24) Electronic equipment sales, service, and repair.
(25) Equipment rental with only inside storage facilities.
(26) Essential services.
(27) Fish markets
(28) Fruit stores.
(29) Furniture stores.
(30) Furriers and fur apparel.
(31) Garden centers.
(32) Grocery stores.
(33) Gift stores.
(34) Hardware stores.
(35) Hotels and motels.
(36) Hobby and craft shops.
(37) Interior decorators.
(38) Indoor tennis and racquetball courts, physical fitness centers and health clubs.
(39) Insurance sales offices.
(40) Janitorial supplies and services.
(41) Jewelry stores.
(42) Medical and dental clinics.
(43) Mail order service stores.
(44) Messenger services.
(45) Laundries and dry cleaners, not employing more than five (5) persons on any one work-shift.
(46) Law offices.
(47) Liquor stores.
(48) Meat markets.
(49) Music stores.
(50) Neighborhood food store.
(51) Newspaper and magazine stores.
(52) Office supplies and business machine stores.
(53) Optical stores.
(54) Pet stores and pet grooming.
(55) Paint, glass, and wallpaper stores.
(56) Public utility offices.
(57)